Utopia, Dystopia, Two Worlds - 1630 Words

Utopia and dystopia, two worlds, both made in the imagination of human minds. In the dictionary, utopia is defined as â€Å"an imagined place or state of things in which everything is perfect.†(Merriam-Webster) Dystopia is defined as â€Å"an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one.† (Merriam-Webster) Many authors have created stories of about what a perfect, or imperfect, world looks like to them. There are two stories that come to mind that explains the polar opposite of two worlds. One of the stories that will be discussed is â€Å"The Lottery† by Shirley Jackson. The other story will be â€Å"The Ones Who Walk Away from Omelas† by Ursula Le Guinn. As you read both stories, the writers have provide great detail about each world to the point that you will say to yourself â€Å"I do not want to live there† or â€Å"I would love to live there†. This essay will give a short summary of both stories, then compare and contrast the two stories that descried a utopia and a dystopia. â€Å"The Lottery† is about a small town who get together on June 27 for a lottery. After school, children go around looking for stones. After they are finished finding stones, they make a pile of them. The men gather around next, then the women come stand and next to their husbands. Then the wives call their children over and they all wait for the lottery to start. Then they pick a small piece of paper out of a black box one by one. This took about twoShow MoreRelatedUtopia Vs Dystopia1530 Words   |  7 Pagesthought is unimaginable. This haunting theme is more commonly found in dystopian literature than in the real world. A dystopia is defined as â€Å"a society characterized by human misery, as squalor, oppression, disease, and overcrowding† (â€Å"Dystopia†). Many dystopias brainwash their people into believing the laws and regulations that are set in that country are normal. Unfortunately, dystopias are commonly ruled by a leader who is unjust and uses his or her power to a dangerous and unlawful extent. InRead MoreOryx And Crake And The Carhulke As A Dystopian Society1356 Words   |  6 PagesThe Carhullan Army exhibit components of the establishment of a utopia, within a dystopia. A dystopia is defined as â€Å"an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one† (Oxford Dictionaries, 2017). Contrastingly, a utopia is defined as â€Å"an imagined place or state of things in which everything is perfect† (Oxford Dictionaries, 2017). The extent to which a utopia is established in a dystopian society is evident in a multitudeRead MoreA Utopia By George Orwell1477 Words   |  6 Pagescharacteristics of the society that americans live in now demonstrate a utopia, therefore, they also demonstrate a dystopia. A utopia is a perfect world in which there are no problems like war, disease, poverty, oppression, discrimination, inequality, and more univers al problems existing. A dystopia is a world in which nothing is perfect. Problems are extreme things are dysfunctional and problematic. A utopia does not turn into a dystopia until the people living in that society do not live authentic livesRead MoreDifferent Kinds Of Ecological Utopia852 Words   |  4 Pagesoutside world; as I bike along the river, I can’t even capture the shape of a ship. For the first time, the word â€Å"air-pollution† was introduced to and started to be an inescapable part of my life. Some days, I refused to step outside my room, immersed myself in novels and fantasies, as if I could create a different world through reading and dreaming. Emotionally, it is these utopian visions that comforted me, making me believe that a better ecological world could exist. As I explore the utopias createdRead MoreUtopia Vs Dystopian Society1473 Words   |  6 Pagesand that means that not only have utopias been created but that dystopias have arrised. Each on e is set and planned to be a utopia that only ends up taking another course and turning into a dystopian society. Utopia simply means â€Å"an ideal place or state†, where as a dystopia is the opposite (â€Å"utopia†). Dystopias is â€Å"a society characterized by human misery, as squalor, oppression, disease, and overcrowding† (â€Å"dystopia†). Utopias usually end up becoming dystopias because everyone has their own visionRead MoreAnalysis Of `` Night `` By Elie Wiesel1425 Words   |  6 Pagesin which people live dissatisfied lives under total control of the government. As terrible as dystopias are, there have been many instances of such societies in the past, and a copious amount of them are found in our current time. Although it may seem that mankind would learn from past experiences and be able to prevent the formation of dystopias, all failed endeavors at utopia, in turn, lead to dystopia. A prime example of this is found in the novel Night, by E lie Wiesel. The story recounts the HolocaustRead MoreThe Hunger Games By Suzanne Collins1081 Words   |  5 Pagesin a flawless world, in a true utopia? In Sir Thomas More’s novel, Utopia, a paradisiacal island is depicted containing a faultless society. Since the release of this work in 1516, countless authors have used this idea to create their own perfect worlds. The Hunger Games, by Suzanne Collins, is a prime byproduct of More’s utopia. However, the key difference between both novels is the intended creation of a utopia or dystopia. Collins understood that her text portrayed a true dystopia whereas MoreRead MorePerfection And Utter Disaster : A Utopian Society1500 Words   |  6 Pagesbut in reality, knowledgeable people living in these worlds know deep down that the society is corrupt. A utopian society is considered â€Å"an imagined place or state of things in which everything is perfect† (â€Å"Utopia†). Since a utopian society is not realistic ally feasible, it generally spirals into a dystopia. This is a society identified by â€Å"human misery, as squalor, oppression, disease, and overcrowding† (â€Å"Dystopias†). Utopias devolve to dystopias for a variety of reasons, which all typically relateRead More Negative Effects of Technology Depicted in Aldous Huxleys Brave New World1100 Words   |  5 PagesNegative Effects of Technology Depicted in Aldous Huxleys Brave New World Imagine a life where the technology is so great that no one ever has to be worried about being sad or bothered by all the day to day stress. In Brave New World published in 1932, Aldous Huxley brings the reader into the future of London to see just what technology can do to a society. As the novel opens, the reader learns about how the futuristic London is a Utopia, what life is like, and all about the great technological advancementsRead MoreBrave New World And Animal Farm1082 Words   |  5 PagesIn the novels Brave New World and Animal Farm, the common aspect is the idea of a totalitarian dystopian society. While Animal Farm started out as an attempt to achieve a perfect utopia, and then drifted into a totalitarian dystopia, Brave New World pretends to be a utopia, while hiding the fact that it is actually a totalitarian dystopia the whole time. There is a fine line between a utopia and a totalitarian dystopia. Animal Farm is established with moral intentions. The neglected animals of the

Scrooges Change in Attitude in A Christmas Carol Essay

Consider Dickens’s portrayal of Scrooge’s change in attitude in a Christmas Carol What message do you feel Dickens Conveys to the reader. The essay will discuss the moral messages, which can be interpreted in the novel. It will examine the main character Scrooge, and his attitude towards life, his mean, grumpy and selfish character and his lack of Christian charity. It will explain the transformation of Scrooge and why the transformation occurred. Scrooges mean attitude was demonstrated when he said to his nephew, â€Å"What right have you to be Merry? Youre poor enough This is the first indication that Scrooge was not in the Christmas spirit as he was not joyful. This is also an indication that Scrooge was greedy and†¦show more content†¦Scrooge was cruel and heartless and did not allow others to celebrate Christmas. He said, â€Å"A poor excuse to pick a mans pocket every twenty-fifth December! He was extremely insensitive and cold-hearted he became furious when his clerk asks him for a day off on Christmas Day. He ignored his nephew when he said, Merry Christmas Uncle As this demonstrated he wanted everyone to be miserable at Christmas and did not allow his clerk and nephew to celebrate Christmas in the traditional way by being merry and enjoying Christmas. Bob Cratchit was probably on low wages because Scrooge was tight with his money. He also told him to come to work early the next day. Later in the novel Marleys face appears on his doorknocker. This could show that Scrooge does care about Marley as he looked behind him when he goes into his house. It is visible in the house, that Scrooge was very strict with his money and did not spend it on himself. The outlook of his house was dull. This quotation illustrated this â€Å"It was old enough, dreary enough, for nobody but Scrooge ---------------------------------------------------------- The inside of his house was also dull and dark and was like nobody lived in it. He had splinters on his staircase and it was dark and dull, which was very similar to Scrooge’s character. He had a â€Å"heavy door which again shows he did not spendShow MoreRelatedEssay on The Personality of Scrooge1338 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to, evenRead MoreThe Personality of Scrooge Essay example1341 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to, evenRead MoreScrooges Transformation in Dickens A Christmas Carol Essay1319 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to, evenRead MoreA Christmas Carol Text Response861 Words   |  4 PagesA Christmas Carol’ Topic: ‘Charles Dickens presents a warning to society through his novella ‘A Christmas Carol’. Discuss. Fictional stories, although based upon make-believe tales, can often expose the truth behind an author’s personal views and ideals, as well as act as powerful tools to present social messages and warnings to readers across many generations. ‘A Christmas Carol’, written by Charles Dickens, is a novella in which social inequality is highlighted through the journey of a notoriousRead MoreThe Metamorphosis of Ebenezer Scrooge in Dickens A Christmas Carol1476 Words   |  6 PagesScrooge in A Christmas Carol Ebenezer Scrooge learned a great deal about himself during the visitations of the three ghosts in A Christmas Carol. He learned things that not only changed his life, but also the lives of others such as Tiny Tim and his family. At first these changes came gradually, probably because they where not really fuelled by fear of what might be, but instead by remorse for things he had already done. Not until the second and third spirits visit Scrooge can a true change due to fearRead More‘Scrooges decision to change his way of life is purely selfish’ Do you agree?1217 Words   |  5 Pagesï » ¿Ã¢â‚¬ËœScrooges decision to change his way of life is purely selfish’ Do you agree? Charles Dickens’ A Christmas Carol is a moral tale that depicts the protagonist’s Ebenezer Scrooge’s moral journey from selfishness to redemption. It can be seen that his new found way of life is derived from the desire to be a good man of the community and to assist others such as Tiny Tim. The idea of Scrooge’s transformation not being selfish can also be seen in his aspiration to contribute to the wider communityRead MoreScrooges Journey of Growth and Redemption in a Christmas Carol810 Words   |  4 PagesIn A Christmas Carol, Charles Dickens represents Scrooge as an unsympathetic man who is offered the opportunity to redeem himself. Through use of language, the reader is positioned to view him adversely, but during the journey of morality lessons shown by three spirits, Scrooge recovers his sense of joy by undergoing a significant transformation. Scrooge seeks redemption through the many lessons taught by the Spirits of Christmas Past, Present, and Y et to Come. In A Christmas Carol, DickensRead MoreAn Objectivists View on a Charles Dickens ´Christmas Carol Essay1387 Words   |  6 Pages Charles Dickens, A Christmas Carol is considered by many to be a classic for all the ages, if an objectivist point of view is used to analyse the social and political undertones of the story they will agree with most of it, if not all of it. One of the major parts that an objectivist would agree with in A Christmas Carol is how scrooge thinks of and how he treats the poor and infirm. Scrooge further develops his objectivist ideology by being completely self-interested in both his personal and professionalRead Moreâ€Å"He became as good a friend, as good a master, and as good a man, as the good old city knew†¦Ã¢â‚¬  Discuss Scrooge’s transformation in A Christmas Carol.873 Words   |  4 Pagesknew†¦Ã¢â‚¬  Discuss Scrooge’s transformation in A Christmas Carol. Charles Dickens, renowned social critic and celebrated author of the Victorian Era. In his most cherished yuletide novella, Dickens’ explores the idea of transformation and man’s ability to redeem himself. By observing Scrooge’s conversion from misanthrope to humanitarian, the reader can understand that Scrooge is only able to transform because of the ghost’s intervention. Each spirit’s visit secures a part of Scrooge’s developing socialRead MoreIn His Biography of Charles Dickens, Edgar Johnson Writes ‘’a Christmas Carol’ Is a Parable of Social Redemption and Scrooge’s Conversion Is the Conversion for Which Dickens Hopes Among Mankind’ Discuss.1134 Words   |  5 PagesA Christmas Carol’ is a novella written by Charles Dickens which illustrates a somewhat happy Christmas story that highlights the importance of being a kind hearted person. Throughout his novella, Dickens’s shows the reader his intended moral of the story, that Scrooge’s transformation at the end of the novella is what Dickens’s hopes that our world will too surely change. This is evident throughout the novella as he depicts Scrooge (before the conversion), the main character; to stand for all that

New Product Success Launch and Marketing Free Essays

Successful new products can enhance the success of an organization, and product introduction is critical to that success. With a failure rate of new products estimated as high as 50% at launch (Cooper and Edgett, 1996), new product launch strategies are critical to new product success; or, as Delre, et. al. We will write a custom essay sample on New Product Success: Launch and Marketing or any similar topic only for you Order Now , (2007) suggest, â€Å"the initial phase of market penetration is a critical moment for the future direction of a product. A fast and substantial takeoff can guarantee a competitive advantage. †As Duquesne University prepared to launch the Master of Science in Sports Leadership (MSSL) program for fall 2006, it was acknowledged that, in order to facilitate diffusion and reach enrollment targets, pre- and post-launch advertising messages that both appealed to as well as reached the potential students had to be developed and placed. Delre et. al. (2007) acknowledge the complexity and unpredictability of promotional planning, noting that â€Å"the optimal targeting strategy as well as the right timing for promotional mass media campaigns remain unclear. Recognizing these challenges, the MSSL program launch committee was charged with identifying an optimal promotional strategy. LITERATURE REVIEW The MSSL program uses quantitative measurement to assess the attainment of stated objectives of particular advertising campaigns. In terms of true advertising effectiveness, measurement of website hits following ad drops can be considered a measure of desired behavior by the tar get audience. Subsequent student applications are another measure of behavior, and, as such, equate with sales.Bendixen (1993) suggests that actual product sales, or â€Å"surrogate variables such as market share† are the only true measure of the behavioral stage of communication, such that â€Å"advertising effectiveness measurement is concerned with the quantitative description and interpretation of the advertising sales response function. † While Bendixen also suggests that advertising effectiveness measurement is not as concerned with specific campaigns as with the long-term due to sales and advertising often aggregated on a monthly basis. However, due to the use of web statistics through SLPnet, we were able to capture data on a pre-campaign basis.Abraham and Lodish (1990) and Lodish et al. (1995a) suggest that an effective advertising strategy begins with an understanding of how advertising works (i. e. , how it affects consumers), as ineffective campaigns waste organizational resources. Promotional strategies can play an important role in new product launch, particularly in the early stages of The Journal of International Management Studies, Volume 4, Number 2, August, 2009 89 the product life cycle, helping to propel the new product from introduction to growth thus impacting product adoption.External influences, including promotions and advertising, tend to drive sales during the introduction phase, though it can be challenging to determine the most effective targeting and timing (Delre et. al. , 2007). Because expenditures in both marketing and production occur in product development, Guiltinan (1999) suggests that product launch may be one of the largest financial investments an organization may make. Numerous studies of product launch/product introduction have been conducted in the industrial arena. There is much research to support the necessity of promotion as a mechanism for facilitating diffusion of new products (Delre et. al, 2007). While the new product in question, the MSSL program is not an industrial product, the authors accept that similarities do exist and borrow from this literature. According to Calantone et. al. (1996), new product success correlates to the level of marketing skills and resources as well as technical skills and resources, and a launch strategy includes reaching a target market with the marketing offer as well as generating sales through marketing efforts (Green and Ryans, 1990; Choffray and Lilien, 1984).Bass (1969) notes that promotions, including mass media advertising (external influences), tend to drive sales during product introduction. Studies by Hardie (1994) and Reddy et al. , (1994, cited in Ambler Styles, 1997) suggest new product share performance is related to the parent brand’s strength, the new product’s fit, or similarity, to other items under that parent brand’s umbrella, and the amount of support available for advertising and promotion.Subsequently, resources should be available for new program promotion in the higher education market, and in addition to product launch advertising for new academic programs, pre-announcements can play an important role. As enrollment in an academic program could be categorized as a novel purchase decision, providing advance notice of the new offering can insure that program information is available to potential student-customers during the information search stage of the buyer decision process, as well as build the reputation of the program.Typically, pre-announcements are released 17 weeks prior to product introduction (Kohli, 1999). http://www. ji msjournal. org/11%20John%20Lanasa. pdf The long-term health of many organizations is tied to their ability to innovate-to provide existing and new customers with a continuing stream of new products and services. Under modern conditions of competition, it is becoming increasingly hazardous not to innovate. The firm that does not maintain a program of managed innovations can quickly find itself behind competition.Although innovation is important, it is risky and costly. Booz, Allen Hamilton [3] estimate that almost half of the resources spent on new products are allocated to products that are never successful in the market. They also report that of over 13,000 new products of 700 U. S. manufacturers, approximately onethird have not been successful. A survey of 148 companies by Hopkins [17] indicates that only half of the companies have achieved successful performance in two-thirds or more of their new industrial products. In a tudy of 122 industrial product innovations, Cooper [8] reports that for every 100 products that are fully developed, only 60 become commercial successes. Robert G. Cooper and Scott J. Edgett. New product success is vital to the growth and prosperity of the modern corporation. Look around! Companies that are doing well today boast an enviable stable of successful new products. Product innovation is king! CEOs continue to rate innovation capability as a critical driver for their future business success as they focus on increasing profitability and growth.There are exceptions, however. Some companies, like Apple, Procter Gamble, Johnson Johnson, Kellogg’s, Microsoft, Hewlett Packard, Toyota, Sony and Pfizer, do make product innovation seem easy. They are the consistent winners, with one big new product breakthrough after another. But exceptional performance in product development is no accident – it is the result of a disciplined, systematic approach based on best practices. So what are their secrets to success?That’s what this book is about – a collection of readings and articles that outline best practices in product innovation, and how the stellar companies do indeed succeed. The launch of the first product is an important event for start-ups, because it takes the new venture closer to growth, profitability and financial independence. Research-based start-ups (RBSUs), defined here as new business start-ups which develop and market new products or services based upon a proprietary technology or skill, have received a great deal of attention from academics in the last two decades (e. . ; Roberts, 1991; Shane, 2001;Utterback et al. , 1988; Woo et al. , 1994; Bower, 2003; Kaulio, 2003). This is no surprise becauseRBSUs have been found to contribute to an economy in terms of exports, employment, taxespaid, research and development, and innovations(Utterback et al. , 1988) and play an importantrole in bringing new technologies to the market (Schumpeter, 1934; Henderson, 1993; Christensen, 1997; Hiltzik, 1999). The new product launch phase is a critical part of the total new product development process.This is especially true in the consumer packaged goods arena, where nearly 26,000 new products were introduced in 1999. 1 This compares to just over 12,000 new product introductions in 1986. 2 With this dramatic escalation in the number of new products competing for consumer attention, the quality of launch programs greatly impacts the success of product introductions. 1. â€Å"Build a Better Mousetrap† 1999 New Product Innovations of the Year by Marketing Intelligence Service, Ltd. , Naples, NY, December 23, 1999. 2. Ibid. 3.Robert McMath, President, New Products Showcase and Learning Center, Ithaca, NY. 4. Journal of Marketing article â€Å"Retaliatory Behavior to New Product Entry† by Sabine Kuester, Christian Homburg and Thomas S. Robertson, Vol. 63 No. 4, October 1999. 5. Out of the 12 executives interviewed, only three remain at their respective companies. We have attributed quotes only to those individuals who have given us permission to do so. All other quotes are attributed using the interviewee’s title and type of company since we were unable to obtain permission to use their name. How to cite New Product Success: Launch and Marketing, Papers

Understanding the Impacts of Medical Tourism Health Human Resources

Questions: 1. a. Discussthreedifferent methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explainonecompetitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discusstwoinherent risks associated with launching the new products and/or services to a global market and how to minimize these risks. 2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market. 3. Discuss atleastonedistribution channel for the two new products and/or services. a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). b. Analyze how the global supply chain may affect the product or service. 4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services position within the overall market strategy of the global marketplace. a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services. c. Evaluate competitor prices for similar products and/or services. 5. Discuss the promotional strategy you will use to promote your products and/or services in a global market. a. Identifytwomass media andtwosocial media channels you would use to promote your new products and/or services in a global market. i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics) Answers: Introduction This article will talk about cosmetic surgery and cosmetic medical tourism. Cosmetic tourism and non-surgical treatment are the talks of the generation. Everyone believes these services can make them more attractive. The movie actors and TV personalities are using these services. People have been influenced by their activities. These new treatments and posture correction are becoming popular. Plastic surgery experts are experimenting new ideas to fulfill the dreams of ordinary people around the globe (Turner, 2012). Med Tourism Corporation is a growing cosmetic tourism company. It has opened several clinics and service contracts with best hospitals around the world. They are targeting a global audience by giving best service and facilities. Tourism firms have introduced many packages, which are proving invaluable. The pricing strategies they are using also managed to influence clients further. Pricing strategies like psychological pricing, discount pricing, offer pricing and special pricing have proved accessible to the clients. Over the last few years, much improvement in the patient count has been drawn (Uchida, 2015). Discussion: 1. Medical Cosmetic Tourism A) Three different methods: Medical cosmetic tourism is a fast-growing industry all over the globe. In the US, there are several healthcare companies doing business. Some of them have extensive healthcare facilities and have branches all over the world. In this article, the discussion will be done on Medical Tourism Corporation of US. Med Tourism Corporation has their branches in as many as ten countries. It has collaborated with some of the finest plastic surgery experts from these countries. Doctors from medically advanced nations like Taiwan, Korea, India, Thailand, Canada, Mexico, Spain, and Belgium are working with Med Tourism. Med tourism has used some methods to evaluate their business in this industry (Turner, 2012). This method is CLV or Customer Lifetime Value Analysis. Med Tourism has been analyzing their customers CLV for treating them better. Second, Tourism firms are using non-surgical treatment procedures to attract clients from different regions. Many of the patients were reluctant to go under the knife, so this company has identified their fear correctly. They are giving healthcare suggestions and own guidelines to explain all the queries of clients. Customers who have used med tourism's non-surgical treatments are returning to use other cosmetic treatment also. The Satisfaction levels of clients are good enough to suggest why Med Tourism is one of the leaders in US market. Third, Med Tourism has configured the value chain of multiple cultures. Customers had their reservation to travel outside their countries. Med Tourism, therefore, has opened their medical centers in every continent. In Asia, the rise of cosmetic treatment has been remarkable. That is why Med Tourism Corporation has ma de their branches in India, Thailand, Korea, Taiwan, and other Asian countries to capture the market. They have appointed the best doctors from these regions in the hospitals and clinics (Uchida, 2015). A method for growing medical tourism business would be four Ps of marketing. It is also known as marketing mix model. Product, Place, Price and Promotion are the four parameters. Product has to be matched with the requirements of clients in international market. A medical tourism company needs to make their service so good that clients cannot complain about it. Price should be more friendly and compatible to the global clients. Place is another parameter which sets the benchmark for any company. Med tourism has managed to float its wing in Latin American countries, Asian and north American countries. Promotion is the most important tool for the creative team of a company. Med Tourism has set the promotion in such a way that customers can immediately attract to their service facilities. Another one method would be SMART technique. In it Specific, Measurable, Attainable, Relevant and Timely are the parameters. Med Tourism has managed to attain their specific goal of reaching its relevant limit of measurable clients throughout the world. Thewo decades, they have outsmarted other similar business companies to take a pole position. B) Explain one competitive advantage There are many competitive advantages in this industry. One such is the innovation of new techniques and services in medical cosmetic surgeries. The US is a global leader in the medical field. They have several multi-facility hospitals. Med Tourism has developed new services that are not available in other countries. Treatments like chemical peeling, blepharoplasty, otoplasty, labiaplasty, spider veins and thread lift are some innovations they are offering. The businesses of medical cosmetic tourism have embraced medical cosmetology and medical tourism, which are the world's fastest growing industries. The channels of customer awareness are increasingly diversified and matured (Asi, 2013). C) Discuss two inherent risks There are some inherent risks associated with launching new products to a market. The two possible inherent risks are associated with customer safety and service quality control. Customer security is a risk factor related to clients traveling outside their country for treatment. People from developed countries are willing to go anywhere to get the best facility. They can afford the best care as they have higher income and an oversea trip comes as an opportunity. However, the clients from third world countries and underdeveloped countries cannot risk it. They fear for safety in the treatment they have applied for. Another risk is service quality control, so the need of the hour is to collaborate with government and to get their support in cosmetic medical care. Collaboration with tourism firms should be a goal too, so that clients would not facing difficulty regarding travel guide. In order to minimize these risks, Med Tourism has taken corrective measures to protect the risk areas. T hey have collaborations with government, tourism companies, and they have opened their hospital branches and clinics in several countries to help customers minimize their travel time. 2. The customer relationship management (CRM) software system A) CRM software Medical service companies should use the customer relationship management (CRM) software system to track down the requirement, inquiry and sales. It is advised that Med Tourism should use Microsoft Dynamics GP and Microsoft Dynamics CRM software to track down the element. The medical industry and hospital industry are using IT as a tool with an immense effect. Top pharmaceutical companies are already using CRM software for enjoying an edge over others. This software has helped to attract more and more customers. As it isknown, clients get attracted to eye catchy technologies, which are why the technological upgrading proved vital.It is highly effective to track down customer base, sales, market share and requirements of clients (Asi, 2014). B) CRM Information The information generated by these software systems will continue to drive practices and track sales in the global market. Many cosmetic medical organizations have been remarkably successful in attracting more patients from all quarters. It is partly due to innovative medical expertise and equipment. They are getting a technological advantage over others in customer relationship management and appointment follow up. They are maintaining the lead in premium healthcare range without applying in pricing strategy. Software dependence would increase the service quality. In an industry where human capital is an invaluable resource, a well-oiled IT infrastructure can give a tremendous impact on cost controlling and patient care. It would also increase employee productivity and overall competitiveness.The distribution channels are well constructed these days. Companies have successfully orchestrated the link between tourism service and medical practices. Over the few years, the growth in thi s sector has been phenomenal. This suggests the effectiveness of the method.iGlobalcare is an integrated platform which supports medical tourism and medical referrals. They have their enterprise facility method for interacting with health tourists and patients. Med tourism has managed to take their service to a level that they are doing collaboration works with IGlobalCare. The web based CRM module allows business entering customized content, such as any number of health tourists, doctors information, and hospitals and Health care facilitators. It also supports the network between the hospitals with the tourist. 3.Distribution Channel Medical tourism has been growing under the guidance of travel community. Med tourism has their distribution channel adamant. It has been very successful in managing channel distribution to attract more and more customers. These tour companies are simply a conduit between patient and service. They see it as other packaged tours. This is becoming very helpful to both the healthcare industry and tourism industry. Med Tourism need to invest in its distribution channel every time to maintain its position. They need to connect with the thought process of overseas providers in a safe and profitable manner. Every other company in the market is now investing in their distribution and logistics channels to cut off the intermediaries. They are making collective awareness marketing programs and advertisements. They are planning to do everything themselves. Center for Disease Control and Prevention (CDC) has reported that up to 750,000 residents of US travel abroad each year for health issues. At least 2,000 people Google searches about medical tourism through the internet. Therefore, Business to Consumer Channels (B2C) is crucial for a start-up business growth. Google is the number one ranked site to connect to customers' network worldwide. Business to Business, Channels (B2B) will come along once the business foundation has built. A) Key Considerations The key considerations for entering the global market are environmental forces, trade alliance, etc. Med Tourism has successfully derived all the necessities to get into the world market. Their mission is to treat patients globally and to make happy global tourists. They have managed to break the trade alliances by engaging them in the business. Med Tourism has got their success by making super-facility hospitals and clinic around the world. The environmental barriers of political and legal factors have been carefully monitored. They were helped by US government backing, thus enabled them to get a direct entry to everywhere. They also identified the need for patients by proper identification techniques. B) Global Supply Chain Global supply chain might affect Med Tourism in future. If other US healthcare companies start to give better and reasonable service, then it might affect the business of Med Tourism. Touring issues, delay in the journey or lack in quality of duty might come as credible threats. Supply chain management and logistic should be fully supervised. Proper identification and self-actualization can help to fight these threats. The quality of product and service should never be compromised. Decline in service quality or unnecessary price hike on duty should be avoided. Supply of high quality product in branches of other countries should be monitored.The emergence of global supply chain has helped to counter many growing challenges. Every medical tourism company has managed to develop well-oiled supply chain team. They are fighting it out with each other to be the market leader in US. 4. Major Pricing Strategy Med Tourism is giving their clients reasonably priced packages. It is cost saving for them too, as they have collaboration with top doctors and professionals and travel partners. Attractive packages with a medical trip, which they are affording, are quite likable for patients. They are giving hotel accommodation, pre and post checkup, airport pickup, English speaking help managers, hospital stay and surgeons fees in one assembled package. Med Tourism has introducedseveral tour packages; they have done it in a way so that anyone can use their service. They have arranged the packages in a reasonable rate as a ploy to be the business leader in their territory. Med tourism has different price packages that would help even the patients from poorer countries. New technologies and techniques for more improved treatment procedure have helped the customers more than anything (Holliday Bell, 2015). A) Costs Associated with Development and Launch Consumers around the world have been attracted to Med Tourism. Med Tourism has created a uniform rate so that clients from the different part of the globe can avail the service. Patients from Asian countries have outnumbered others in availing cosmetic services. They are attracted by the service quality they are getting at a nominal rate. Weight loss surgery, hip replacement, knee replacement, facelift, spinal disc replacement, dental implant and bypass surgery are some of the services they are giving at a cheaper rate than others are. These packages range from 3,500 dollars to 12,000 dollars. Med Tourism hasdeveloped several cost effective methods to margin out their competitors. Their main contribution is that they have arranged similar price packages for global patients (Iorio, 2014). B) Consumer Acceptance of Price On the other hand, other firms of similar interest have set their price at higher rates. Competitor pricing strategies of other companies have helped Med Tourism in attracting more clients. Other companies have their price ranging from 4,500 dollars to 12,500 dollars. This is quite high from Med Tourism. Not only this, the assembled package does not include so many facilities like a personal manager, airport pick up, etc. The clients are getting better guidance from doctors as the best cosmetic surgeons are contracted with Med Tourism. Med Tourism also has numerous service facilities, which are unique yet accessible. Uniform rate would help them more to attract customers. In recent years, the client rate has been grown tremendously. Consumes have also accepted the price ranges of their service packages. These attractive packages are more useful for the clients treating for major skin diseases (Snyder et al., 2013). C) Competitor Prices Pricing strategies like money saving, added benefits, psychological pricing and discount pricing are the principal strategies used by Med Tourism. Currently, they are giving 75% discount on the gastric sleeve 70% discount on spinal disc correction, for face-lift they are giving 70-80% off. Other medical services are also very affordable as if they are giving 90% off on bypass surgery. In branches of other countries, too they are offering a similar discount. Psychological pricing like $ 699 on dental care can hit the psychology of patients. Added accommodation of relevant guideline, direct consultation with the doctor, loan options, passport-visa assistance, and global network are giving new reputation to the brand. Med Tourism has screened best hospitals in Belgium, Spain, Costa Rica, Thailand, Korea, and India. Med Tourism has proven record of accomplishment, doctor's credentials, international accreditation and joint commission international, which others are lacking. The customers have also impressed by the business plans. Many clients around the world from different areas have used the services to good effect. The statistical Data from the American Society for Aesthetic Plastic Surgery shows the average for surgeon's fees for facelift was $6,629 nationally. The facelift cost is $4,124 in Belgium, $5,691 in Spain, $3,232 in Thailand, and $4,780 in Mexico. The cost savings for medical tourists seeking healthcare abroad can be significant. For example,a knee replacement would cost $30,000 in the United States, hospitals in India would only charge $12,000 and hospitals in Singapore charge $18,000. Cardiac surgery that costs only $4,000 in Apollo Hospital in New Delhi, India would cost $30,000 in the United States; a partial hip replacement that costs $8,000 to $12,000 in hospitals in Argentina, Singapore or Thailand, the United States charge double the price(Sinicropi, 2014). 5.Promotional Strategy A) Mass and Social Media Channels Media plays a vital role in branding and product promotion. Media types like mass media and social media have the largest role in Promotion. Social medium nowadays is most influential to the young generation. Med Tourism can use Face book and Twitter for engaging clients in getting regular updates, details, discount and latest offers. They can check the new facilities which are coming and who are the doctors assigned at that particular time. The media choosing is a vital aspect. The media has played a defining role in the development of any successful business plans. This particular company has used psychological pricing strategy perfectly. Med Tourism has used social platforms and digital media for brand endorsement. Advertisement in social media, creating a Face book page and online service website as well as e-commerce portals can get huge success. Mass media caters to anywhere in the world TV, magazine, radio, journals can be effective to attract more and more audience. New paper ads can be dynamic if right promotional tactics are used. People from the subcontinent, South Asia are the ones who are exposed to social media. They can be attracted easily by social ads. Printing ads, Television commercials, health-related programs could reach to the mind of the patients (Altinay, 2015). i) Justification of Media Channels Market segmentation should be done appropriately to target the audience. Demographic, geographic, psychographic and behavioral segments are the segments that need to be checked. Demographic parameters to be used to identify the per capita income, some heads, people per square km, etc. Behavioral segments to be done to analyze customer behavior in a region how they behave in a particular situation. Ethnicity, culture, and religion also play a role in human behavior. Med Tourism should print or make ads and made promotions according to the choice and preference of the mass. The wordings and catch lines can influence the choice, so particular experiment and homework need to be done to utilize psychological factor. Geographic segmentation should be done to attract the people to that particular state. Like the US, people may not be drawn to the ads, which features celebrity from another country or doctors from other nations (Iorio, 2014). B) Sales Promotion Activities Promotional events influence more to the clients. Game shows, reality events, sweepstakes, contests, coupons, offer code, goody bags can immediately affect individual preference. Med Tourism can apply coupon codes and game shows based on medical related topics and win a chance to consult with favorite doctors can be useful. Med Tourism is a healthcare company so these kinds of ads can be most influential. These tools will be unique and beneficial to increase the sales volume. A company like Med Tourism that enjoys greater acknowledgment from clients globally can add more dimension to its glowing profile by using these tools (Lunt, 2014). Conclusion: It can be concluded that cosmetic medical tourism will be a major sector in future. The increase of health-related issues in people and ever-growing pollution level is alarming. Med Tourism is going to the right direction to penetrate the clients taste. Their various projects and programs are a key factor influencing their rise. They are targeting the mass from different continents. Med Tourism has been successful in their plans. They are giving multiple facilities in one package. Price saving is their mission, which is foremost for targeting the mass. Reasonable pricing strategy and access to best doctors are helping them to surface to the top chart in the US. However, some areas need proper identification. CRM software would be beneficial for reforming the profitability and identification of the customer. It will reduce the operation cost also. Many companies are using different CRM software, which caused their rise. A money making a brand like Med Tourism can add their market share if they manage to develop their IT support system. Mass media and social media are the two tools that if use to good effect can cater to larger audience. Segmentation of clients can target more and more customers. References: Snyder, J., Crooks, V. A., Turner, L., Johnston, R. (2013). Understanding the impacts of medical tourism on health human resources in Barbados: a prospective, qualitative study of stakeholder perceptions.Int J Equity Health,12(2). 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